Hi, I’m Joel
Crafting intuitive digital experiences that perform
Senior UX/UI Designer with 16+ years of experience designing scalable web experiences, design systems, and growth-focused digital products across global brands.
Illumina
Connected Promotional Ecosystem
Designed a multi-touchpoint campaign experience across email, web, product pages, and the MyIllumina dashboard to support a limited-time offer with consistency, clarity, and conversion in mind.
Key Contributions
• Cross-channel UX/UI campaign design

• Modular promotional components
• Email, homepage, PLP, PDP, and dashboard adaptations
Impact
Unified a tactical promotion into a scalable, connected experience across the customer journey.
Doral Health & Wellness
Healthcare Website Redesign & Optimization
Complete website redesign focused on UX improvements, SEO strategy, and accessibility for a multi-location healthcare provider.
Key Contributions
• SEO optimization & content strategy

• WordPress development & implementation
Impact
7x traffic growth (4K to 50K monthly visits), improved accessibility compliance
Featured Projects
Real-world web design projects for enterprise and high-traffic brands, showcasing UX strategy, optimization, and measurable results.
Veeam (Cybersecurity)
Enterprise Web Platform & Design System
Led UX/UI design for high-conversion landing pages and CMS-driven web experiences for a global cybersecurity leader serving millions of users.
Key Contributions
• Designed scalable design system for web properties

• Performance optimization & A/B testing

• CMS-driven page templates and components
Impact
Millions of monthly visitors, improved conversion rates through data-driven design
Lively
Digital Platform UX Enhancement
Enhanced web experience and user interface for a digital health savings platform, focusing on usability and user engagement.
Key Contributions
• Web UX/UI improvements
• User flow optimization
• Responsive design implementation
Impact
Improved user engagement and task completion rates
About me
What I Do
I’m a Product Designer and UX/UI Designer with 7+ years of experience creating high-performing websites and digital platforms for enterprise brands and high-traffic properties.
My work focuses on designing scalable, accessible web experiences that drive measurable business results. I’ve partnered with companies like Veeam, Doral Health & Wellness, Illumina, and Lively to optimize websites, build design systems, and improve user engagement through data-informed design decisions.
I combine deep UX expertise with technical knowledge of modern web platforms, working closely with developers, marketing teams, and stakeholders to deliver solutions that balance user needs with business objectives.
Product Strategy
Translating business goals into user-centered design solutions
UX/UI Design
Responsive and scalable web experiences that prioritize usability
Design Systems
Building scalable, accessible component libraries and patterns
Website Optimization
SEO, performance, accessibility, and conversion rate improvements
CMS Expertise
WordPress, Elementor Pro, Adobe Experience Manager (AEM)
Data-Driven Design
Collaborating with stakeholders using analytics and user insights
Cross-functional Leadership
Collaborating with engineering, product, and stakeholders
AI-Enhanced Workflows
ChatGPT and Claude for research; Gemini for visual exploration; Figma Make and Stitch for UI generation and prototyping.
Web UX/UI Designer
Let's work together
Available for freelance projects, consulting, and full-time opportunities. Let’s create something exceptional.