HI, I’m Joel
Crafting intuitive digital experiences that perform
About me
What I Do
I’m a Product Designer and UX/UI Designer with 16+ years of experience creating high-performing websites and digital platforms for enterprise brands and high-traffic properties.
My work focuses on designing scalable, accessible web experiences that drive measurable business results — from a 12x increase in organic traffic to an 85% reduction in load times. I’ve partnered with companies like Veeam, Doral Health & Wellness, and Illumina to optimize websites, build design systems, and improve user engagement through data-informed design decisions.
I combine deep UX expertise with technical knowledge of modern web platforms, working closely with developers, marketing teams, and stakeholders to deliver solutions that balance user needs with business objectives.
Product Strategy
Translating business goals into user-centered design solutions
UX/UI Design
Responsive and scalable web experiences that prioritize usability
Design Systems
Building scalable, accessible component libraries and patterns
Website Optimization
SEO, performance, accessibility, and conversion rate improvements
CMS Expertise
WordPress, Elementor Pro, Adobe Experience Manager (AEM)
Data-Driven Design
Collaborating with stakeholders using analytics and user insights
Cross-functional Leadership
Collaborating with engineering, product, and stakeholders
AI-Enhanced Workflows
ChatGPT and Claude for research; Figma Make, Stitch, and Claude Design for UI generation and prototyping.
Web UX/UI Designer